Through its self-developed online travel network (e.g. online travel agency) and other online platforms as well as using customer relationship management (including call center) technology to strengthen customer management, Sinorama has enhanced its customer loyalty and its service quality control.

The mode of OTA will enable Sinorama to establish a more direct relationship with customers, and save distribution costs and operating expenses, thus allowing Sinorama to offer lower prices and to provide better customer service to improve its competitiveness.